Personalized pricing is “abhorrent,” but FTC limits may increase costs, critics say
Some Americans fear the FTC may be thinking about personalized pricing all wrong.
2026-08-22
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Some Americans fear the FTC may be thinking about personalized pricing all wrong.
The U.S. federal consumer watchdog said Hims & Hers, which prescribes for sexual wellness and mental health conditions, used website trackers to share customers' information with advertisers.
Hopper will pay $35 million to settle FTC allegations that it used deceptive “dark patterns” to hide fees and mislead travelers about the cost and benefits of services.